MATCHING FLOWERS TO PERSONALITIES

Today's consumers are desperately seeking individuality. As this desire for personal attention grows, consumers spend more time personalizing the gifts they give. In fact, a survey commissioned by the Society of American Florists shows that 89 percent of Americans place a priority on choosing gifts that reflect the personality of the recipient. With the hundreds of sizes, shapes and colors flowers come in, floral arrangements are one of the easiest gifts to customize.

Natural:
People who are casual, earthy and prefer the outdoors. Flowering or green plants, meadow flowers and woodsy accents suit this personality best.

Romantic:
People who are generous, spontaneous and extravagant. Bouquets of soft colors, light fragrances and accents of lace or ribbon might suit romantics.

Expressive:
Individuals who seek personal betterment and are attracted to the unconventional - from new age to the arts. Exotic flowers and unusual combinations of shape, color and texture will match their creativity and artistic bent.

Traditional:
People who are trustworthy, family oriented and prefer classic styles. They appreciate lush arrangements with a great variety of flowers.

Contemporary:
Individuals who are cutting-edge trendsetters and enjoy living in the moment. Vogue styles such as monochromatic bouquets or arrangements with a few, large vibrant flowers are favorites.